Target market: We are a local sports club that extends to players from the greater district surrounding Warrnambool. Our target market is open to all ages and excludes no-one. We aim to be a regional hub for squash in the Western District of Victorian in the Wannon region. Marketing strategy: We use social media, with Facebook posting. We run come and try sessions through the local high schools and primary schools sports programs from the Warrnambool district. We are an club with an excellent heritage and culture. A large proportion of the population has participated in Squash in the over 60 year history of Squash in the district. The Future Vision statement: Education. We will help every child in Australia experience squash through the school curriculum. Our volunteers and staff will work alongside teachers to help children experience and enjoy squash. Recreational. We will promote squash as a key part of a healthy lifestyle that contributes to a positive work/life balance. Promote the space as a healthy lifestyle centre for body weight exercise and squash. Sporting. We will ensure that everyone with athletic talent reaches their full potential by providing the appropriate pathways, funding and coaching. We will also provide the competition opportunities and programmes to assist Australian players to compete with distinction on the world stage. Taken from the Squash Australia website http://www.squash.org.au/w/about-us, 15.05.2019 Goals/objectives: Short term goals are to achieve gender equality inn participation numbers and also increase our participation in racquetball and squash. Our long term goals are to build a multipurpose facility to be a home for racquetball and squash.